Rethink Certified

Turning restaurants into a force for good across communities.

Through Rethink Certified, restaurants in Miami are helping address food insecurity while strengthening local communities. Led by Chef Michael Schwartz and The Genuine Hospitality Group, this partnership shows how philanthropy can be woven into daily restaurant operations—creating a model that supports small businesses and delivers nourishing meals to families in need.

The need in Miami

10% of Miami-Dade residents experience food insecurity each year

14% of children in Miami-Dade face food insecurity annually

72% of food-insecure individuals fall below the eligibility threshold for SNAP and other nutrition programs

Source: Feeding America

This gap leaves thousands of families without consistent access to nutritious food—highlighting the need for community-driven solutions.

How Rethink Certified works in Miami

Fundraising restaurants Michael’s Genuine Food & Drink and Amara at Paraiso add a 2% opt-out donation to guest checks

Funds are reinvested into local restaurants and food businesses: Adolphe - Cecibon Miami - Le Jardin - Naomi’s Garden - Pack Supermarket - Tyler Family Restaurant

This model supports local restaurants, creates jobs, and delivers nutritious meals where they are needed most.

Local restaurants prepare nutritious, high-quality meals

Meals are delivered to trusted community-based organizations: Beree Seventh Day - Adventist Church - Miami Rescue Mission - Tapari
- Village Freedge

Community-based organizations distribute the meals to their community in Miami-Dade County

A model led by The Genuine Hospitality Group

In Miami, Rethink Certified is powered by a pioneering partnership with The Genuine Hospitality Group, led by Chef Michael Schwartz and CEO Sunil Bhatt.

Through a 2% opt-out community contribution at Michael’s Genuine Food & Drink and Amara at Paraiso, diners directly support community meals across Miami-Dade. Since 2021, the partnership has raised $1,250,000+ and funded 250,000+ meals.

This partnership demonstrates how restaurants can embed community impact directly into their everyday operations—without disrupting the guest experience.

Become Rethink Certified

RETHINK FOOD

RETHINK FOOD

Impact

450,000+            

meals prepared for communities across Miami-Dade County. 

$1,825,000+    

directed to local restaurants

“We wanted a sustainable, scalable way to turn our daily operations into a consistent force for good in our city.”

— Sunil Bhatt, CEO, The Genuine Hospitality Group

RESTAURANT PARTNERS

Our model starts—and succeeds—with local restaurants and small businesses.

Stories of Impact

Miami New Times

Hospitality Group Raises $1 Million for Food Insecurity in Miami

Miami New Times

NYC Nonprofit Brings the Fight Against Food Insecurity to Miami

Read more

Hospitality With Purpose: A white paper on the Genuine Hospitality Group’s partnership with Rethink Food

Read here
Read more

Rethink Certified makes it possible for restaurants and businesses to turn everyday operations into lasting impact.

Join the movement